One of the often common questions we are faced with is “why did my bid fail?” Companies bidding for contracts will inevitably encounter failure at some point, but is important to understand the reasons a submission was unsuccessful. Always assuming you have selected an appropriate bid in the first place and priced it competitively, you must then persuade your prospective client that you are a capable organization with the depth of resource, the expertise, the empathy and the solution to meet with their objectives. Let’s have a glance over a few points and make a conclusion: Research your potential customer thoroughly -To make your bid more engaging you must demonstrate a clear understanding of the corporate objectives of your company i.e. what is the rationale behind. Show that you have taken the trouble to understand them and mention their goals often. Provide details of how your products or services will help them achieve those aims, no matter in how small a way that might be. By...